About

My name is José Cabral, and I was born in Lisbon in 1980. When I was 7 and moved house for the first time, I remember drawing the floor plans of the apartments we viewed and telling my parents I wanted to be an architect. I wanted to be many other things in between; however, I still didn't know exactly what I wanted when I started studying Sociology at ISCTE and joined Santa Casa da Misericórdia de Lisboa, where I volunteered for 9 years.

I started working for TAP Airlines and later for Banco Espírito Santo, where I was a corporate account manager, which I ended up leaving to embrace some personal projects. One of these was my first blog, also published as a book, O ALFAIATE LISBOETA, winner of the Best Digital Communication category in the FASHION TV AWARDS.

Along the way, I wrote for the METRO newspaper, the national editions of VOGUE and GQ magazine, and for what is usually considered the most prestigious newspaper in Portugal: EXPRESSO. I have also collaborated with fashion retail multinationals in communication and marketing projects. I created the institutional campaigns "Lisbon is us" and "My future is Lisbon" for the Lisbon City Council. I launched J.LISBON, an online menswear clothing store, and created the rainwear brand CAIÁGUA.

As a real estate agent, I began at Porta da Frente | CHRISTIE'S in 2018 before moving to RE/MAX Collection. In 2022, I became a KELLER WILLIAMS agent.

In 2019, I launched a real estate blog A HOUSE IN LISBON. In 2020, I restarted my activity as an independent columnist at DINHEIRO VIVO (Portugal's #1 business newspaper), and later, in 2023, at DOUTOR FINANÇAS, where I write about the real estate market. In 2021, I launched the weekly series 1 MINUTE REAL ESTATE, also published at DIÁRIO DE NOTÍCIAS (one of the historical Portuguese daily newspapers).